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A8: Choose a piece of writing from a profession you are unfamiliar with. For example, if you are studying marketing, choose an excerpt from a book on fashion design. Identify several terms you are unfamiliar with, terms that may be considered jargon. How does the writer help you understand the meaning of these terms? Could the writer make them easier to understand? A9: How does your self-concept influence your writing? A12: Make a list of benefits and drawbacks to each of the listening styles discussed in the reading from “Contemporary Public Speaking”. A13: The reading from “Contemporary Public Speaking” refers to psychological noise as one of the distractions you might experience. Identify strategies you have successfully used to minimise the impact of the specific psychological noises you have experienced. A14: Refer to the e-mail or text message examples provided in the reading for this submodule. Would you send that message to your lecturer? Why or why not? What normative expectations concerning professor-student communication are there and where did you learn them? What should you include at a minimum in your email to the Professor? A17: Create a draft letter introducing a product or service to a new client. A18: Identify a product or service you would like to produce or offer. List three companies that you would like to sell your product or service to and learn more about them. Record your findings, making the link between your product or service and company needs. A19: When is a longer resume justified? Explain. A22: Let’s take the topic of tattoos. Imagine you are going to present two informative speeches about tattoos: one to a group of middle school children, and the other to a group of college students. How would you adapt your topic for each audience and why? Can you provide an example or explanation? A25: Think of one technology or application that you perceive has transformed your world. Choose two organising principles and create two short sample outlines for speeches about your topic. B1: Visit a major news Web site and view a video of a commentator such as Rachel Maddow or Keith Olbermann (MSNBC) or Glenn Beck or Bill O’Reilly (Fox News). Identify the commentator’s point of view. If you were giving a presentation to inform, would you express your point of view in a similar style? B3: Compare and contrast two television programs, noting how each communicates the meaning via visual communication rather than words or dialogue. B4: Search online for an informative speech or presentation that applies to business or industry. Indicate one part or aspect of the presentation that you thought was effective and one you would improve. Provide a link to the presentation in your entry. B5: Pick a product or service and come up with a list of five points that you would address in a two minute informative speech. Place them in rank order and understand why you did this. B6: Think of a social issue, widely held belief, or political position where change has occurred in your lifetime, or where you would like to see change happen. What kinds of persuasion and motivation were involved – or would need to happen – to produce measurable gain? Record your thoughts. B8: Select a commercial for a product or service you do not believe you would ever buy. Evaluate the commercial according to the principles of persuasion described in the readings. Does it use more than one principle? Is any principle effective on you as an audience member? If you could change the commercial to increase its persuasive appeal to yourself as a customer, what changes would you make? B10: Consider your life in relation to Maslow’s hierarchy of needs. To what degree do you feel you have attained the different levels in the hierarchy? Two or three years ago, were you at the same level where you currently are, or has your position in the hierarchy changed? In what ways do you expect it to change in the future? B12: Pick a product or service and prepare an elevator speech (less than a hundred words, no more than thirty seconds). Rehearse the draft out loud to see how it sounds and record your thoughts about your speech. B15: What kind of value do you have for time, and what is truly important to you? Make a list of what you spend your time on, and what you value most. Do the lists match? Are you spending time on what is truly important to you? Relationships take time, and if you want them to succeed in a personal or business context, you have to make them a priority. B16: To what degree is time a relevant factor in communication in the information age? Give some examples. B18: Create a sample agenda for a business meeting to discuss the quarterly sales report and results from the latest marketing campaign. Decide what information is needed, and what position might normally be expected to produce that information. B19: Consider the following scenario. Your large company is opening a new office in a new town and you have been designated to be part of the team that will be on the front lines. You want to establish goodwill, but also recognise that, being an outsider, you and your company may not be welcomed with open arms by the local business community. Your company produces a product and provides a service (feel free to choose; a coffee shop for example) that is currently offered in the area, but your organisation perceives room for market growth as well as market share. Describe how you would handle relations with the local media. B22: How does the employment interview serve both interviewer and interviewee? B25: What would be the hardest part of an overseas assignment for you and why? What would be the easiest part of an overseas assignment for you and why? B26: Is it possible for an outsider (a nongroup member) to help a group move from the storming stage to the norming stage? Explain your answer. B27: Do you prefer working in a group or team environment, or working individually? What are the advantages and disadvantages of each? Explain why. B28: Think of a leader you admire and respect. How did this individual become a leader – for example, by appointment, democratic selection, or emergence? How would you characterise this leader’s style – is the leader autocratic or laissez-faire, a technician, or a coach?

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