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(Attached) USE the Case Study-Facebook, Inc. as your case for this discussion board question.Q) After identifying the primary challenges being addressed, describe how the company is keeping pace with its competition and the role in which managers play in the day-to-day operations. Half page is enough.
roth3e_abstract_facebook_fnl.pdf

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Case Title: Facebook, Inc.
Unique ID: MHE-FTR-037-1259420477
Revised: April 30, 2015
Abstract:
The case dilemma centers around Sheryl Sandberg, Facebook’s chief operating officer (COO)
and second in command. She is looking to take the company to the next level: not only to
continued growth in mobile ads, but to dominance in the digital ad space. For this to occur,
Facebook would somehow have to top Google in both display and search ads, despite only
having nominal presence and expertise in display ads. Moreover, Facebook is facing the
continued convergence in this fast-moving industry.
Concepts: Stakeholders, Strategic Planning, External Analysis, Competition, Internal Analysis,
Business Models, Business Strategy, Innovation, Technology, Organizational Culture, Strategic
Leadership, Strategy Execution & Implementation
Context:








Ticker Symbol: FB
Protagonist: Sheryl Sandberg, COO at Facebook
Country: USA
Sector: Social networking and online advertising
Company Employee Count: 10,000 (2014)
Company Revenue: $13.51B (2015)
Event Year Begin: 2015
Event Year End: 2015
Teaching Note: Available

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