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About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific
program student learning outcome(s) in your program. Program Student
Learning Outcomes are broad statements that describe what students
should know and be able to do upon completion of their degree.
Signature/Benchmark Assignments are graded with a grading guide or an
automated rubric that allows the University to collect data that can be
aggregated across a location or college/school and used for
course/program improvements. Purpose of Assignment The purpose of this assignment is to assess marketing concepts and
situations from an entrepreneurial manager’s point of view. Concepts and
relationships are discussed with a special focus on aligning one’s
ethics and values with their business actions and understanding the
unique differences in marketing strategy planning for domestic business
versus business abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video Marketing, Ch. 7: Understanding and Reaching Global Consumers and MarketsMarketing, Ch. 16: Retailing and WholesalingMarketing To Global Consumer: Global BusinessScenario: Imagine you are an entrepreneur launching a
business planning to operate both domestically and abroad. You are
currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following:Describe your organization’s mission, vision, and values.Explain how these values will be aligned to your own personal brand
identity, ethics, and values when doing business, planning strategies,
and solving problems. Discuss at least two concepts from class that are elements of a
marketing plan and are important tools to your entrepreneurial business’
success. Discuss how the concepts help align the organization’s values
with your values. Explain the reasoning leading to these conclusions.Select two of the following departments and explain marketing’s role in coordinating their distinct functions:DistributionCustomer Service Advertising and Public Relations Research and Design Sales Operations or ManufacturingCompare and contrast how culture is likely to impact domestic
marketing strategies versus what the company may encounter when doing
business abroad such as cultural norms, economics, politics, and legal
systems. Explain the actions the company can take to ensure that it evolves
with the target at home and the countries it does business in.Discuss any emerging marketing trends that may affect your business.Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. Format your assignment consistent with APA guidelines.

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