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0-1 Final Business Development Plan
In Module 10, you will submit your
final project. It should be a complete, polished artifact containing all
of the critical elements of the final product. Your submission should
include any feedback from your instructor on previous milestones. This
submission will be graded with the Final Project Rubric
final_project_1.docx

final_project_rubric.pdf

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Running head: 10-1 Final Project 1
Type Your Name Here
10-1 Final Project
MBA 515: Business Environment, Innovation and Entrepreneurship
Southern New Hampshire University
Date of Submission
10-1 Final Project
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Abstract
NOTE: no indentation is required. The next page will be an abstract; “a brief, comprehensive
summary of the contents of the article; it allows the readers to survey the contents of the article
quickly” (Publication Manual, 2001). The length of the abstract should be @50 words (2
sentences)based on the length of the body of the paper.
10-1 Final Project
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10-1 Final Project
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction
should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are
set in APA format. While you may change the names of the headings and subheadings, do not
change the font or style of font. This introduction should provide a quick overview of the
company/domain being discussed.
Overview:Historical Significance
Analyze historically significant pivot points or factors that led to dramatic changes and
innovation in the business environment of your selected market domain.
Identification of Factors
This content is from 2-1 Final Project Milestone One: Market Domain. The assignment
was already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here. Be sure cited sources are on reference list.
Impact of Factors
This content is from 2-1 Final Project Milestone One: Market Domain. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
Internal Factors: SWOT Analysis
This content is from 4-2 Final Project Milestone Two: SWOT Analysis. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
10-1 Final Project
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earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
Internal Factors: Prioritized List
This content is from 4-2 Final Project Milestone Two: SWOT Analysis. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
Internal Factors: Readiness
This content is from 4-2 Final Project Milestone Two: SWOT Analysis. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
External Factors: PEST Analysis
This content is from 6-2 Final Project Milestone Three: PEST Analysis. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
External Factors: Prioritized List
This content is from 6-2 Final Project Milestone Three: PEST Analysis. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
External Factors: Readiness
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This content is from 6-2 Final Project Milestone Three: PEST Analysis. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
Intrapreneurial Opportunities
This content is from 7-1 Short Paper: Intrapreneurial Opportunity. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
Intrapreneurial Assessment
This content is from 7-1 Short Paper: Intrapreneurial Opportunity. The assignment was
already graded and includes comments about what needs to be corrected or updated. If you
earned EXEMPLARY (100%) on all aspects of this assignment, copy and paste the assignment
here.Be sure cited sources are on reference list.
Entrepreneurial Opportunities
This content is from 8-2 Final Project Milestone Four: Intrapreneurial and Entrepreneurial
Opportunities. The assignment was already graded and includes comments about what needs to
be corrected or updated. If you earned EXEMPLARY (100%) on all aspects of this assignment,
copy and paste the assignment here.Be sure cited sources are on reference list.
Entrepreneurial Assessment
This content is from 8-2 Final Project Milestone Four: Intrapreneurial and Entrepreneurial
Opportunities. The assignment was already graded and includes comments about what needs to
be corrected or updated. If you earned EXEMPLARY (100%) on all aspects of this assignment,
copy and paste the assignment here.Be sure cited sources are on reference list.
10-1 Final Project
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Trends
This content is from 8-2 Final Project Milestone Four: Intrapreneurial and Entrepreneurial
Opportunities. The assignment was already graded and includes comments about what needs to
be corrected or updated. If you earned EXEMPLARY (100%) on all aspects of this assignment,
copy and paste the assignment here.Be sure cited sources are on reference list.
Impact on Opportunities
This content is from 8-2 Final Project Milestone Four: Intrapreneurial and Entrepreneurial
Opportunities. The assignment was already graded and includes comments about what needs to
be corrected or updated. If you earned EXEMPLARY (100%) on all aspects of this assignment,
copy and paste the assignment here.Be sure cited sources are on reference list.
Impact on Sustainability
This content is from 8-2 Final Project Milestone Four: Intrapreneurial and Entrepreneurial
Opportunities. The assignment was already graded and includes comments about what needs to
be corrected or updated. If you earned EXEMPLARY (100%) on all aspects of this assignment,
copy and paste the assignment here.Be sure cited sources are on reference list.
Conclusion
Add some concluding remarks-can be a sentence or two.
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References
PLEASE DELETE THE FOLLOWING CONTENT BEFORE SUBMITTING
NOTE: The reference list starts on a new page after your conclusion. It is double-spaced and in
alphabetical order. Please note the indent after the first line. It can be achieved by hitting enter
at the end of the 1st line and then increasing indent of the rest of the lines in the reference list
entry.
The following rules for handling works by a single author or multiple authors apply to all APAstyle references in your reference list, regardless of the type of work (book, article, electronic
resource, etc.)
For more information:
https://owl.english.purdue.edu/owl/resource/560/06/
Single Author
Last name first, followed by author initials.
Berndt, T. J. (2002). Friendship quality and social development. Current Directions in
Psychological Science, 11, 7-10.
Two Authors
List by their last names and initials. Use the ampersand instead of “and.”
Wegener, D. T., & Petty, R. E. (1994). Mood management across affective states: The hedonic
contingency hypothesis. Journal of Personality and Social Psychology, 66, 1034-1048.
Organization as Author
American Psychological Association. (2003).
Unknown Author
Merriam-Webster’s collegiate dictionary (10th ed.).(1993). Springfield, MA: Merriam-Webster.
For more information:
https://owl.english.purdue.edu/owl/resource/560/07/
Basic Form
APA style dictates that authors are named last name followed by initials; publication year goes
between parentheses, followed by a period. The title of the article is in sentence-case, meaning
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only the first word and proper nouns in the title are capitalized. The periodical title is run in title
case, and is followed by the volume number which, with the title, is also italicized. If a DOI has
been assigned to the article that you are using, you should include this after the page numbers for
the article. If no DOI has been assigned and you are accessing the periodical online, use the URL
of the website from which you are retrieving the periodical.
Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume
number(issue number), pages. http://dx.doi.org/xx.xxx/yyyyy
Other Types of resources:
Reference List: Books
https://owl.english.purdue.edu/owl/resource/560/08/
Reference List: Other Print Sources
https://owl.english.purdue.edu/owl/resource/560/09/
***Reference List: Electronic Sources (Web Publications)***
https://owl.english.purdue.edu/owl/resource/560/10/
Reference List: Other Non-Print Sources
https://owl.english.purdue.edu/owl/resource/560/11/
EXTRA GUIDANCE
QUOTES
• Quotation is taking content word for word from a source and surrounding it by quotation marks. Yes,
you have to add am in-text citation.
• At the graduate level, quotes should be used sparingly, if at all.
• WHY? They are someone else’s words. The goal in this program is for you to learn, explain, and
apply. Using the words of another person does not accomplish that goal
CITATIONS (some of you are flashing back to English class, when “Works Cited” referred to what we
call a reference list)
• Quite simply, this is a way to give credit for where you learned the information you have explained in
your own words.
• Sure it feels weird to give credit to someone else for using your own words, but that is how the
system works.
• Those of us who read your papers know that the words are yours BUT you are backing up what you
say by using the citations (at least one per paragraph).
• This “back-up” provides support for what you are saying. It shows the reader that you did your due
diligence and are now reporting and applying the good research you did.
CITATION FORMAT -The punctuation goes after the citation not at the end of the sentence.
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(Author’s last name, year).
If there is no year (Author’s last name, n.d.).
If there is no author (Short Title of Article, year).
o You only cite the articles you have. NOT the sources that are cited in your articles.
o Every article you cite should also appear on the reference list at the end of the work.
In-Text Citations: The Basics
https://owl.english.purdue.edu/owl/resource/560/02/
In-Text Citations: Author/Authors
https://owl.english.purdue.edu/owl/resource/560/03/
INAPPROPRIATE RESOURCES
• Wikipedia and other open source sites are considered inferior at this level of study
• Online reference guides, like about.com should also be avoided – instead use your text for definitions.
The University’s online library contains reference books that are also acceptable.
• Websites that contain term papers, essays are also inferior. How do you know the information on that
site is good? Do you know the writer’s credentials?
• Consultant websites have a bad reputation for plagiarizing, taking materials from textbooks, other
sites. So it is not a good idea to use them
• Sites that contains terms like basic, tutor, made easy, for dummies are far too elementary for you as a
graduate student.
APPROPRIATE RESOURCES
• Your textbook (great for basic definitions)
• Research books available in the University’s electronic library
• Articles from the library’s databases (they come from reputable sources that are refereed or edited)
• Government Databases- great for statistics
• A company’s website, especially publicly-traded companies that must disclose financial data. These
sites also house positive media about the company.
MBA 515 Final Project Guidelines and Rubric
In this course, you begin the task of identifying a business idea that you will fully develop throughout your MBA journey. It can be a product, service, or other
concept for an existing company environment, or a totally new entrepreneurial venture. You will first choose the market domain for your idea, such as
transportation, healthcare, manufacturing, or the service industry, for example. This selected domain will be your area of focus throughout the MBA program.
Overview
Business environments are constantly changing for many reasons: competition in the marketplace, new technology, and political upheavals, for example. A
prudent business manager will need to be able to first recognize and then react to these changes to ensure a company’s survival and profitability. To do this, the
manager will evaluate both the internal and external factors that can either inhibit or enable a company’s assets and capabilities to align with market
opportunities.
For this project, you will choose a market domain such as transportation, healthcare, manufacturing, or the service industry. This selected domain will be your
area of focus throughout the MBA program. You will research the business environment of this domain, analyzing the trends and internal and external factors
that affect businesses within this domain. Through this analysis, you will gain an appreciation of the business environment from a holistic perspective in order to
foster innovation and maximize profit potential.
This assessment addresses the following course outcomes:





Analyze inhibiting and enabling factors in current and historical business environments for their impact on opportunities for innovation and change
Assess internal organizational assets and capabilities for determining competitive readiness and weaknesses in current business environments
Analyze external factors of business environments for their impact on competitive readiness and internal organizational assets
Assess intrapreneurial and entrepreneurial opportunities in the global marketplace for their viability based on organizational assets and the business
environment
Evaluate trends in the current global business environment for developing business opportunities and improving sustainable business operations
Prompt
Your business environmental analysis should answer the following prompt: Select a market domain such as transportation, healthcare, manufacturing, or the
service industry. This selected domain will be your area of focus throughout the MBA program, although you will be able to change if you need to. Begin by
evaluating the business environment of the market domain. Then, select a specific company within the market domain. The company you select should be a
company where you can envision intrapreneurial and entrepreneurial opportunities, as you will identify and assess these opportunities in this project. Finally,
evaluate the trends relevant to the business environment of your company and market domain.
Specifically, the following critical elements must be addressed:
I.
Market Domain: In this section, you will evaluate the current business environment of your selected market domain. Specifically, you should include the
following:
A. Historical Significance: Analyze historically significant pivot points or factors that led to dramatic changes and innovation in the business
environment of your selected market domain.
B. Factors: Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your selected market domain in the
recent past. Make sure to discuss both inhibiting and enabling factors in your analysis.
C. Impact of Factors: Assess the impact of the factors you analyzed on opportunities for change and innovation in the business environment of
your selected market domain.
II.
Competitive Readiness: In this section, you will select a company within your market domain and then evaluate internal and external factors pertaining
to the company’s competitive readiness. Specifically, you should include the following:
A. Internal Factors
1. SWOT Analysis: Complete a SWOT analysis on the internal factors that affect the company’s readiness to compete. What are the strengths,
weaknesses, opportunities, and threats faced by the company relative to the competitive market?
2. Prioritized List: Based on the SWOT analysis, create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your list
should have supporting rationale.
3. Readiness: Based on internal factors, evaluate the company’s readiness to compete in the business environment of the market domain.
Support your evaluation with information from your market domain evaluation and SWOT analysis.
B. External Factors
1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company’s readiness to compete. What are the political,
economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your list
should have supporting rationale.
3. Readiness: Based on external factors, evaluate the company’s readiness to compete in the business environment of the market domain.
Support your evaluation with information from your market domain evaluation and PEST analysis.
III.
Opportunities and Trends: In this section, you will assess intrapreneurial and entrepreneurial opportunities in the company you selected. You will then
evaluate trends in the global business environment for their impact on the opportunities you identified. Specifically, you should include the following:
A. Intrapreneurial Opportunities: Develop a list of intrapreneurial opportunities within your selected company. Each opportunity in your list should
have supporting rationale based on your market domain evaluation and SWOT analysis.
B. Intrapreneurial Assessment: Select one intrapreneurial opportunity from your list to assess. How viable is the opportunity? Your response
should be supported with evidence from your market domain evaluation and SWOT analysis.
C. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each
opportunity in your list should have supporting rationale based on your market domain evaluation and PEST analysis.
D. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response
should be supported with evidence from your market domain evaluation and PEST analysis.
E. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or
societal trends, or they could be trends specific to your market domain.
F. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial
opportunities.
G. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to
improve sustainable business operations?
Milestones
Milestone One: Market Domain Overview
In Module Two, using the MBA 515 Library Research Guide and other resources, you will create an overview of your selected market domain that identifies and
examines factors and the impact that the factors have on your selected domain. You will analyze the factors that contributed to the obsolescence or dissolution
of notable companies in your selected market domain in the recent past. Make sure to discuss both inhibiting and enabling factors in your analysis. …
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