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a brief proposal memo explaining what website you would like to analyze for Case 5 and why. Please be sure to establish credibility when you explain why you chose the site you did (do you work at the company? etc.).Case 5 is an analysis of a website’s effectiveness based on a set of criteria (see chapter 13 in Gerson).Assignment #1
Choose the website you are going to analyze in your report. Compose a memo to me justifying why you have chosen the website and what you expect your analytical report to entail. This assignment helps you practice how to write a clear and concise proposal memo. Please also discuss your credibility or ethos: is this the website of a company for whom you work? Are you a student whose major is the departmental website you are analyzing? Etc.
effective_interviews.ppt

effective_survey_questions.ppt

gathering_information.ppt

Unformatted Attachment Preview

Interviewing Technique
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1
To Increase Respondent’s
Receptiveness
• They must believe the experience will be
pleasant and satisfying.
• They must think the survey is important
and worthwhile.
• They must have mental reservations
satisfied.
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2
Beginning the Interview
• Explaining the interview’s purpose.
• Telling how information will be used.
• Suggesting what is expected of
respondent (including depth of answers
requested or time required for interview,
etc.).
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3
Gathering Information During
the Interview
• Use prearranged wording and sequence
of questions.
• Use probes only if necessary.
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4
Recording the Interview
• Record immediately.
• Repeat respondent’s comments while
jotting them down.
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5
Send a Thank YOU!
• Please send a personalized thank you
note or email to the interviewee after the
interview.
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6
Good Survey Questions . . .
Ask only one thing
Are phrased neutrally
Avoid making assumptions about the
respondent
Mean the same thing to different
people
Developing Questions
Prepare more questions than
necessary
Determine essential questions
Determine use of responses
Consider also:




Scope
Specificity: specific vs. vague
Wording: misunderstood?
Relevance: survey goals?
Types of Questions
Primary — Preplanned
Secondary — Follow-up to preplanned
questions
• Mirror (restate the previous response
for clarification)
• Probing (seek new information
regarding the previous response)
Two Types of Primary
Questions
Open Ended
Closed Ended
Questions have a
wide range of
possible
responses
Time consuming
Difficult to decode
Useful for learning
new information
Questions have a
limited number of
possible
responses
Less time-consum.
Easier to tabulate
Useful for learning
specific info
Types of Closed
Questionnaire Responses
Yes/No
Likert (differential responses)
• High Regard
Regard
Multiple Choice
Agree/Disagree
Ranking
1
2
3
4
5
Low
Considerations for a
Survey Questionnaire
Appearance and Design





Statement of purpose & confidentiality
Easy questions first
White space
Simple response opportunities
Ask required demographics last
Sample Selection
Pilot Study
Gathering Information
• Sources of Information
• Collection Strategies
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1
Sources of Information
• Secondary Sources
– Reading books, articles, websites, etc.
• Primary Sources
– Interviewing
– Observing
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2
Collection Strategies:
Reading Secondary Sources





Write your question down or text it to yourself.
Develop a list of search terms.
Search databases using search terms.
Evaluate information.
Record useful information (including bibliographic
details).
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3
Collection Strategies:
Interviewing & Observing
• Read, think, and then write out your questions.
• Contact subject to explain why your questions are
important and how you will make it easy for person
to give you answers. Make a firm appointment for
the interview/observation or give a firm due date for
a survey.
• Be prepared (bring needed materials) and arrive
early!
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4
Collection Strategies:
Interviewing & Observing
• Begin by explaining the interview’s purpose and
telling how information will be used. Also suggesting
what is expected of subject (including depth of
answers requested or time required for interview,
etc.).
• Record information as soon as possible
– during interview/observation (repeat respondent’s
comments while jotting them down)
– after interview/observation
• Send a thank-you note/email.
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EH 372
5

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