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1. Introduction and Instructions BUS4474 Citizens United Transcript.pdfIntro to Citizens United Case (End of Chapter 9) 2. Stakeholder DefinitionWhat Are Stakeholders – R. Edward Freeman 3. Stakeholder TheoryWhat is Stakeholder Theory – R. Edward Freeman
bus4474_citizens_united_transcript.pdf

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Introduction to BUS 4474 “Citizens United v. Federal Election Commission” Assignment
Video Transcript
Hello. I’m Natalie Bryant, the course coordinator BUS4474, Business and Society. This video is
designed to give you a short introduction to the “Citizens United v. Federal Election
Commission” case study assignment. The case study you’ll be using for the assignment can be
found on page 304 of your Business, Society, and Government textbook.
The case study presents the history of events leading up to the Supreme Court of the United
States’ decision in Citizens United v. Federal Election Commission, a brief summary of the
public’s reaction to the decision, and some thoughts to consider about the effect of this
decision. The assignment requires you to identify stakeholders who will be affected by the
court’s decision in this case and the impacts the stakeholders will have in the aftermath of the
court’s decision. This video will give you a brief review of stakeholder theory and give you an
idea of what skills you will be expected to demonstrate when you complete this assignment.
Your textbook defines stakeholders as an entity that is benefitted or burdened by the actions of
a corporation or whose actions may benefit or burden the corporation. Some common
examples of stakeholders would include customers, employees, suppliers, stockholders, and
the community.
Businesses will almost always have multiple stakeholders, and many times their interests will
conflict. This means that a business decision-maker will frequently have to make a decision in
the face of competing claims from different stakeholders. The question of whose interests
should be prioritized requires the exercise of judgment. This skill—examining competing claims
and deciding which one is the strongest—is called evaluation. You will want to consider the
power, urgency, and legitimacy that each stakeholder presents.
In your assignment, you will be asked to identify all relevant stakeholders and determine how
they could be impacted by the Supreme Court’s decision in Citizens United v. Federal Election
Commission. You should put yourselves in each stakeholder’s position—Why do they care
about the outcome of the decision? How will they be affected? What outcome would they
prefer? What are their arguments in support of their preferred outcome? You will want to
consider the power, urgency, and legitimacy that each stakeholder presents.
To summarize, do not answer the questions that follow the case. Instead, identify all
stakeholders affected by the court’s decision and determine the impact that the court’s
decision has on the stakeholder or the impact that the stakeholder could have in the aftermath
of the court’s decision.

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